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Welcome to Raw + Basic. A conscious guide to a  model life. Join me on my journey!

It-Girl Eco-Brand Reformation just opened their doors in Toronto and here's why you'll love them...

It-Girl Eco-Brand Reformation just opened their doors in Toronto and here's why you'll love them...

I’ve been a fan of Reformation since I first started discovering and writing about brands that are passionate about sustainable and ethical practices. These guys have been nailing cool chick style with an infallible commitment to doing right by Mother Earth since they launched, so it’s no wonder celebs like T Swift, Kaia, Karlie and Rhianna have been scooping up their breezy dresses, sexy bodysuits, jumpsuits and more. You name it Reformation is making it (their full line includes swim and shoes and they have a STUNNING wedding line at incredible prices) and doing so as a 100% carbon, waste and water neutral company.

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Toronto is now home to the first International location of the brand - Reformation opened it’s doors at Yorkdale yesterday and features vintage furniture, eco-friendly fabrics, reusable totes, hangers and garments bags, and will offset 100% of electricity usage with wind energy. Guests will be able to shop a curated selection of the brand’s must-have tops, dresses and jeans, but not to worry if you can’t make it in IRL - Reformation has upped their game online to support their Canadian consumers with easy returns, free shipping and duties built into the product price!

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